Instagram is an online mobile application that is applied for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and she has fast become a favoured social media tool. Instagram was originally developed which would mean that people could apply different filters to photographs that they had taken on their smartphones and would allow the actual easily upload and share these photos with friends (or account followers) making use of the buy instagram likes application. More recently video was introduced to Instagram it can be uploaded, but Instagram videos are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are more than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded per day.
The account is ‘free’ to start so the numbers of low barriers to admittance.
It can be a medium enables for easy sharing of content 24 hours a day.
What kind success have businesses achieved using Instagram?
Businesses regarding example Levis, L’oreal and the others have been able get a the tool to:
To increase awareness as well as products and services.
To increase brand exposure.
To showcase their community and pro bono work to inspire and attract prospective buyers to build relationships their product, service or brand.
Run successful promotions, competitions and special gifts.
Small Business marketing success with Instagram
Instagram usually be particularly popular with product based businesses resulting from its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is really because the application allows for photos in order to become posted and shared consumers either wearing or basic products. For instance, a food manufacturer might post photos of a person cooking with, sharing a meal, or entertaining friends using their food products. This success is not exclusive to big brands as many small businesses also been able to leverage the of Instagram to engage their clients. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 they’ve got achieved this through the use of attractive photographs of their food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers as well as other Instagram users would become in or search for.
Bloggers, social networking stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of individuals following their Instagram documents. This ‘influencer’ group translates to , there are several eyeballs there ready discover your product or service. The audience has been designed for you. The engagement has been formed and making use of this finding your product uploaded onto their Instagram feed or featured by blogger or popular Instagram account holder will assist to increase your audience faster. Therefore taking period to identify key ‘influencers’ in your industry and also you can tap into this crucial.
Hashtags – What are they?
How can they be accustomed to increase business exposure?
I suggest that if you’ve got an interest in getting onto Instagram you take the time initial doing your Hashtag research. Hashtags are tags which you can integrate a caption of a photo that you upload. To create a hashtag you really have to use the # symbol at the front of the tag and then add a keyword or several keywords without spaces after the hash logo. For example, you might post a thing image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. It is already be familiar with hashtags mainly because are also popular on Twitter consume the you aren’t take a look online to see some associated with how that you use them. The reason of the hashtag is to tag your photo the subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.